The brand's origin is the real story of the Cocaine Bear. A cocaine smuggler parachuted out of the plane with duffle bags filled with cocaine. He landed poorly and finished his life path hanging from a tree. Than came the wandering bear, snuffed out the bags filled with the white dust, which is the oil for the wheels of society. 4g of ZeroZeroZero was enough to transfer him into the abyss, but the legend was made. He became the Cocaine Bear.